Posts Tagged ‘Juicy Couture’

Yes, I will embarrassingly admit that I own Juicy track suits but only because they are so comfortable to sleep in. I was admiring the new Juicy Couture store on 5th Ave. and was really blown away by their strong identity and  branding. Royal military mannequins dressed in plaid kilts, tulle, and covered in their signature velour. Basically I think Juicy is the only profitable company Liz Claiborne has invested in, although I think that Kate Spade might have a second coming. Gela and Pamela the brains behind Juicy have extended their line adding the trendy Couture Couture, a high end line targeting those trust fund babies (price points seem start at $1000). Hmmm… they seemed to have licensed themselves out.


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